Start with the problem. Not the product.

Someone wants to invest in my company

I need investment but don't know where to start

An investor wants a percentage of my business

I don't know how much my business is worth

I need to prepare my business for investment

I've been offered a convertible loan or similar funding

I need working capital quickly

I want to bring in a strategic investor

I need to understand what an investor is asking me to sign

I need to get commercially ready before approaching funders

I want to sell my business

I want to buy another business

I'm buying assets rather than shares

I'm selling assets rather than shares

I've received an offer for my business

I need to prepare my company for sale

I'm handing the business to an employee or management team

I want to restructure how my businesses are held

I'm entering a joint venture

I need to unwind a business relationship or joint venture

I need to engage a consultant or freelancer

I'm not sure whether someone should be an employee or contractor

A key employee is leaving for a competitor

I want to incentivise a senior person commercially

A customer relationship is breaking down

A major client wants us to accept their contract

A customer is demanding compensation

I've made a mistake for a customer and need to manage the fallout

I need to renegotiate an important commercial relationship

I rely too heavily on one customer